A consulting firm,
defined.
For Ullrich Consulting, LEYA worked on the concept and operations of the consulting firm alongside its branding, so the way the firm presents itself and the way it runs follow the same logic.
The situation
Professional services are experienced through process: how an enquiry is answered, how work is structured, how clients are guided. A brand that stops at a visual identity leaves that process undefined.
How LEYA worked
The engagement combined the firm concept, its operations and its branding. Positioning and identity were developed together with the operational structure they describe, rather than as a separate layer applied afterwards.
What is published here
This page describes the scope of the collaboration only. Results, internal material and unreleased work are not published without the client’s explicit approval, and can be discussed directly where permission allows.