A matcha brand,
from zero.
UBIO was built from nothing. LEYA developed the branding, the content, the beverages menu and the interior design, so the brand, the drink and the room describe the same idea.
The situation
A new matcha brand has to answer several questions at once: what the brand stands for, what is served, how the drink is prepared and presented, and what the space feels like. Answered separately, these decisions pull apart.
How LEYA worked
LEYA developed the brand from zero and kept the parts connected: branding and content, the beverages menu, and the interior design. Matcha is a product with its own preparation, ritual and cultural context, which informed both the offer and the room it is served in.
What is published here
This page describes the scope of the collaboration only. Results, internal material and unreleased work are not published without the client’s explicit approval, and can be discussed directly where permission allows.
