A Korean franchise,
in practice.
For ChimaeQ House, a Korean chicken-and-beer franchise, LEYA worked on operations, the customer journey, branding and content creation: the elements a franchise needs in order to be run, not only presented.
The situation
A franchise concept only works if it survives repetition. Every location has different staff and different days, so the experience has to be described clearly enough to be reproduced without losing its character.
How LEYA worked
The work covered operations and the customer journey together with branding and content creation, so brand intent and daily practice describe the same experience across the franchise.
What is published here
This page describes the scope of the collaboration only. Results, internal material and unreleased work are not published without the client’s explicit approval, and can be discussed directly where permission allows.
